Help eliminate AIDS in Africa. Join (RED) and VideoEgg in support of The Lazarus Effect film. Learn more about (RED).

+ Share this page

Share this page

Close

We Deliver Attention

(RED) challenged us to raise awareness for The Lazarus Effect film that premieres on May 24 on HBO, YouTube and Channel 4 (UK). Here are the real-time results from across the VideoEgg Engagement Network.

The Campaign > Where does this data come from?

Where does this data come from?

The stats you see here are real-time results from all VideoEgg ad units delivered for The Lazarus Effect campaign across the VideoEgg Engagement Network. The results are processed every 2 hours and reflected on this page.

Impressions are all AdFrames display, mobile, and Doc ads served.
Discrete engagements refers to a user interaction that results in the takeover loading.
Average Time Spent is the average amount of time spent per engagement.
Video views are counted whenever a video plays in an ad unit.
Secondary actions are any clicks, shares and tweets that occur within the ad unit. Video Quartile Consumption charts the percentage of users who watch the videos in the ad unit to a particular quarter.

Close
Average time per
user session
Impressions delivered
Discrete engagements
Total video views
Secondary actions taken
Video Quartile Consumption

Celebrity Video

Q1
Q2
Q3
Q4

Lazarus Effect Trailer

Q1
Q2
Q3
Q4

Our Creative Strategy

VideoEgg started with the (RED) assets and put this campaign together across the web and mobile.

Online campaign:

Mobile campaign:

Download ‘Scrambled’ app and check it out!
DOC

We are also running AdFrames DOC takeover ads on key sites across the VideoEgg network. Click to check out the DOC ad.

Our Media Strategy

Objective: Drive awareness, content consumption, social network engagement
Target: Broad reach to P13+ IN US, UK and .CA

You Take Action

We’re asking everyone to get involved to help raise awareness about The Lazarus Effect film which shows the power of 2 life-saving pills that cost around 40¢/day. Watch, share, tweet, grab, post, like, promote.

Grab and Share: 40¢ = 2 life-saving pills

Facebook like Share with a friend

Tell a friend about Join (RED)

Close
The Lazarus Effect premieres Monday May 24th
HBO and YouTube: 9:30pm ET | Channel 4 UK: 11pm GMT

Tweet: Get Involved & Help Eliminate AIDS

    » Follow (RED)