Help eliminate AIDS in Africa. Join (RED) and VideoEgg in support of The Lazarus Effect film. Learn more about (RED).
(RED) challenged us to raise awareness for The Lazarus Effect film that premieres on May 24 on HBO, YouTube and Channel 4 (UK). Here are the real-time results from across the VideoEgg Engagement Network.
The stats you see here are real-time results from all VideoEgg ad units delivered for The Lazarus Effect campaign across the VideoEgg Engagement Network. The results are processed every 2 hours and reflected on this page.
Impressions are all AdFrames display,
mobile, and Doc ads served.
Discrete engagements refers to a user interaction that
results in the takeover loading.
Average Time Spent is the average amount of time spent per
engagement.
Video views are counted whenever a video plays in an ad
unit.
Secondary actions are any clicks, shares and tweets that
occur within the ad unit.
Video Quartile Consumption charts
the percentage of users who watch the videos in the ad unit to a
particular quarter.
VideoEgg started with the (RED) assets and put this campaign together across the web and mobile.
Online campaign:
We are also running AdFrames DOC takeover ads on key sites across the VideoEgg network. Click to check out the DOC ad.
Objective: Drive awareness, content consumption, social network engagement
Target: Broad reach to P13+ IN US, UK and .CA
We’re asking everyone to get involved to help raise awareness about The Lazarus Effect film which shows the power of 2 life-saving pills that cost around 40¢/day. Watch, share, tweet, grab, post, like, promote.